VYMER creates premium cycling apparel designed for those who understand that performance is also about aesthetics.
The gap we came to fill
Between highly technical brands with uninspired designs and very stylish brands whose product doesn't live up to expectations, VYMER sits right in the middle. We are not just another cycling brand: we are the brand that cyclists feel is their own.
Our mission
Whoever wears VYMER should feel like they belong to something. That they are not just wearing a jersey, but that every ride is special and that putting on their kit is almost a ritual before riding.
Our values
- Performance. Technical fabrics and patterns designed for riding, not just for posing.
- Design. Meticulously crafted aesthetics, without giant logos or visual clutter.
- Passion for cycling. Made by and for those who live cycling as more than just a sport.
Who we target
Men and women aged 20 to 45 who train, take care of their equipment, and enjoy coffee after the ride as much as the ride itself. They are not just looking for speed: they are looking for style, quality, and to feel unique. Spain is our first market, but we were born with Europe in mind.
Positioning
We are premium, but smart premium. Not the most expensive brand, but the one that makes you think: "it's worth much more than it costs."
Ride Beyond Limits.