VYMER was born from a simple idea: to wear nice kit, you had to sacrifice quality, and to wear truly technical kit, you had to pay exorbitant prices. We decided that didn't make sense.
Where We Come From
We looked at references like MAAP, Pas Normal Studios, Café du Cycliste, or Universal Colours, and also brands outside of cycling such as Apple, Aesop, Nothing, or Dyson: all of them sell design even before the product. We wanted to apply that same philosophy to cycling kit, without falling into what we don't want to be: garments saturated with huge logos, dozens of sponsors, or incoherent colors.
Why We Exist
The brand exists to demonstrate that design, performance, and quality can coexist in a single garment. Our first collection—jersey, bib shorts, socks, cap, and water bottle—is born with that idea as its starting point, with the jersey as the first garment to roll out.
Our First Steps
In these first few months, our goal isn't to sell hype: it's to build community, generate trust, and show the process of creating VYMER from scratch, garment by garment.
In the end, we don't remember the watts. We remember the rides.