Ride Beyond Limits isn't about winning races. It's about pushing your own limits.
Every ride has a different limit
It doesn't matter if you ride 40 km or 200, if you go out alone or with a group. VYMER helps you break that limit, whatever it may be, every time you go for a ride. The important thing is to get out there.
How we speak
VYMER speaks like a riding buddy who knows a lot about gear. It never brags, never shouts, never sells: it inspires and motivates. One-on-one, in Spanish and English.
Our identity
Black. White. Very subtle gold details. Lots of space. Dark photography. Minimalism. Materials and textures. No busy backgrounds. We want a VYMER post to be recognizable even before reading the logo.
The soul of the brand
VYMER doesn't want to be a clothing brand, but a brand that represents a way of experiencing cycling.
In the end, we don't remember the watts. We remember the routes.